More companies are set to invest in search engine marketing in 2012. Newspaper marketing is set to decline rapidly as Media companies put up the cost of advertising in print due to declining sales figures. This will actually create less advertising revenue so it is not a smart move. But what can the marketing agencies do if no one wants to purchase traditional advertising?
More companies are investing in social media marketing. The whole world has embraced social. People spend their work and downtime online. So the smarter companies are embracing this by moving to where the customer is. That makes perfect sense.